Marketing Specialists for the Trades
We exist for one reason: to help home service businesses dominate local search and grow revenue.
Meet the Founders
Two people who understand both the trade and the tech.
Alex Koch
Co-Founder & Technical Lead
alex@faceless.mediaAlex brings over 15 years of hands-on experience in web design and development, having personally built 250+ websites across every industry imaginable.
A licensed Illinois plumber who transitioned into tech, Alex uniquely understands both the trade and the technology. He builds the websites, implements the SEO, and engineers the systems that generate calls.
His philosophy: every pixel, every line of code, and every optimization should serve one purpose — making the phone ring.
Photo coming soon
Ryan Pietrzak
Co-Founder & Growth Strategist
ryan@faceless.mediaRyan brings over 15 years of experience in web design, development, and digital marketing, having personally contributed to 250+ website builds across a wide range of industries.
A licensed plumber who understands the trades from the inside out, Ryan combines real-world industry knowledge with deep expertise in Google Business Profile optimization, local SEO, and conversion-focused marketing to build systems that turn online visibility into booked jobs.
His focus: data-driven strategies that generate real phone calls, not vanity metrics.
Our Story
Faceless Media was founded on a simple observation: home service businesses are the backbone of every community, yet most marketing agencies treat them as an afterthought.
We saw plumbers, electricians, HVAC technicians, roofers, and landscapers — skilled professionals who built businesses through hard work and word-of-mouth — losing customers to competitors with better online presence, not better service.
That's why we built Faceless Media. We specialize exclusively in home service business marketing because we understand the unique challenges you face: seasonal demand fluctuations, emergency-intent searches, local competition, and the critical importance of trust signals like reviews and reputation.
Every strategy we build, every website we design, and every optimization we implement is informed by deep experience in your industry — not recycled tactics from unrelated verticals.
What We Believe
Specialization Over Generalization
We focus on owner-operators and small local businesses — the trades, solo practitioners, and service providers who need real results, not agency fluff.
Transparency First
No smoke and mirrors. You'll always know exactly what we're doing, why we're doing it, and what results to expect. We report on metrics that matter to your business.
Revenue-Focused
We don't optimize for vanity metrics. Every strategy, every page, every optimization is designed to drive phone calls, booked jobs, and revenue growth.
Why “Faceless”?
Our name reflects our philosophy: we work behind the scenes so your brand shines. We're not interested in putting our logo on your website or making your marketing about us.
Your customers should see your business, your reputation, and your expertise — not your marketing agency.
We measure our success by your success. When your phone rings more, when your calendar fills up, when your revenue grows — that's our win.
Our Approach
- 1Audit your current online presence and competitive landscape
- 2Build a custom strategy based on your services, market, and goals
- 3Execute with precision — website, SEO, GBP, and conversion optimization
- 4Track results with transparent monthly reporting on metrics that matter
- 5Continuously optimize based on data, not guesswork